5 WAYS TO ATTRACT YOUR FIRST 100 CUSTOMERS
5 ways to get a new customer according to Paul Foh
- Go where your target users congregate offline. Go to events share flyers don’t let people fool you there is still a lot of money offline. E.g clubs, churches, mosques (asalatu) , golf clubs, airport lounges , business class and in aeroplane, old school association gathering, gyms
- Go where your users are online. Use dark social and digital communities
- Building your audience before you need them. Start creating content about your product before you 🚀
- Activate your contact list. My first set of clients for my CRM where from my friends
Family, friends , neighbours, old alumni colleagues.
- Collaboration > Competition: collaboration is greater than competition find companies that are already serving your ideal clients and piggyback on them. I just did that with a software company to sell more 1 year subscription for my newsletter at $100 a year